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🔑 List down the characteristics that defines your dream customers.
Name:
Age:
Gender:
Occupation:
Marital Status:
Income:
Location:
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🔑 Write 4 words that describes your target persona. Are they introvert or extrovert? Are they rookie or expert? Are they biz owner or working professional? Are they cool or sophisticated?
<aside> <img src="/icons/emoji-grinning_gray.svg" alt="/icons/emoji-grinning_gray.svg" width="40px" /> Trait 1
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<aside> <img src="/icons/emoji-grinning_gray.svg" alt="/icons/emoji-grinning_gray.svg" width="40px" /> Trait 2
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<aside> <img src="/icons/emoji-grinning_gray.svg" alt="/icons/emoji-grinning_gray.svg" width="40px" /> Trait 3
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<aside> <img src="/icons/emoji-grinning_gray.svg" alt="/icons/emoji-grinning_gray.svg" width="40px" /> Trait 4
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</aside>
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🔑 Where do your dream customers go to find information? What do they read? Which event do they attend? How do they consume information?
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🔑 What problems or challenges are preventing your customers from achieving their goals?
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🔑 What can be the implications if your customers won’t address their pain?
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🔑 What is that ONE thing that’s keeping your customers up at night?
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🔑 What are their goals? What do they want to achieve? Answer what goals your dream customers have as they relate to your products or services.
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🔑 What do your customers really want deep down? And how would it change their lives if they actually achieved their goals?
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🔑 What objections the user may have while making a purchase? Is your product costly? Are they already using services of your competitors? What role do they play in the buying decision? Are they decision-maker or influencer?
Objections & Roles in decision-making
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🔑 What solution do they need to achieve their goal and overcome the challenges they face?
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